While going through this training, or any other training that you may find out there online, it’s important to note that a lot of loose terms being thrown around. For example, your “squeeze page” can be the first destination that people will see as your “landing page”, but that’s not always true the other way around. Not all “landing pages” contain an optin.

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This brings us to our next point. Not all website pages that contain an “optin form” on them are a “squeeze Page”. A good example of this can be seen in the image shown below, which is shown only AFTER you purchase Blogging To The Bank 3.0 and confirmed your order.

One, this page can ONLY be seen after you’ve made a purchase, which is very different than the traditional “landing page” style of squeeze page that most people are used to. On one hand, it is guaranteed that the buyer will sign up, though you also run the risk that they’ll either opt out quickly or request a refund.

Two, you’ll notice the “optin box” at the top of the squeeze page, which people can use to sign up for their “free offer” and this will help them to build their email list, but in itself DOES NOT make this a 2nd “squeeze page” offer by any means. Simply put, it’s just an optin box.

The image above uses what I like to call a “reverse squeeze page”, though others might crudely call this a “forced option” form. To be fair about things though, you should register your purchases so that you can get updates when they come out, so for those who cry about opting in to something you’ve just PAID FOR…get over it!

Actually, by law you’ll find that if the owner of the product wants to they DO NOT HAVE TO ASK your permission to add you to their list once you’ve purchased, as you have already shown an express interest to receive more information by making a payment for their services. Feel free to review the CAN-SPAM Act of 2003 for more information if you have any questions. Companies like OneShoppingCart and many others are already implimenting “single optin” after payment.  Click the image below to make sure that your squeeze page is in compliance with the FTC laws.

I would also like to point out here that while it is legal to do things this way, most people will tell you that it’s NOT moral. Just as an example, if you were to take an email list that was obtained this way without a squeeze page and without a “double optin system” to a reputable company, such as Aweber, they would CLOSE YOUR ACCOUNT for trying to import this list!

Trust me on this one, I’ve seen them do this first hand to a guy that I knew in the mortgage industry who had joined set up a bunch of “groups”, all of which required confirmation to “join”, but NONE of which had an actual squeeze page & double optin system in place. Needless to say he wasn’t happy and he now uses a squeeze page to build his email list correctly.

When In Doubt, Use A Squeeze Page It’s The Right Thing To Do

For now we’re going to bring this lesson to a close, but don’t worry, there’s plenty more coming in our Squeeze Page VooDoo course. This is only the beginning. In our next lesson we’re going to discuss action words, some of you may be surprised at what’s HOT and what’s not.

### ABOUT THE AUTHOR ###

Jeffrey S. Wyrick has been an internet marketer and professional web designer for nearly 10 years now. In that time he’s helped many large companies launch very successful long and short term promotions.

Today he brings a very exclusive offer to you. Sign up using the link below and get your 15 day free trial of the Easy Squeze Page Generator, which includes video training, templates, resources and weekly webinars done live to teach additional techniques and provide further support.

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