Before setting up your squeeze page you need to take a moment to think about things from your website visitor’s point of view and really try to get inside of their head.  There are a lot of quick and easy, yet subtle, changes you can make that will increase the chances that your viewer will opt in.

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In the early days we could create a squeeze page, offer a free ebook and add in some smooth talking catch phrase.  This was pretty much all we needed, but people are getting smarter.

That’s right, the consumer has gotten wise to the fact that we want to market to him, so we need to be more cunning and use tested and proven strategies to overcome this.

One of the most common things we hear experts say about how they increase their squeeze page conversions is also one of the simplest (and yet under-used) things.  In fact, if you think about how the psychology of this all plays together it’s a no brainer.

What am I talking about?  Color psychology.  If you’re not doing split tests to see what converts best on your squeeze page then you’re cheating yourself and if you have something of high quality that your viewers could truly use and get a sincere benefit from, then you’re cheating them too.

Besides, why would you want to spend time setting up a squeeze page that’s just “ok” when you know that with just a little bit more effort you can increase optins by 10% or more?

One Of The First Things To Consider Is Color Psychology

Blue is a soothing color. Black is a color of authority and power. White is a color of purity and innocence. It’s also a lot easier on the eyes, which is why the body of most websites is white, no matter what color the outer background is.

You’ll notice that these are probably the 3 most commonly used squeeze page background colors and now you know why.

Gray on the other hand is more practical, as it’s a neutral and will not make the viewer feel pushed too hard.  However, try not to go overboard with this as you want your website visitor to do one important thing….TAKE ACTION, not overlook the main offer in the soft boring overly relaxing environment you’ve created.

Stop for a moment to think.  If you were visiting a squeeze page and you saw all this soft gray everywhere would you really feel that the offer was JUMPING OUT at you in a compelling  way that made you feel like you just have to have this right now?

The odds are that in most cases, unless the offer is drop dead amazing, you will not feel motivated to take action.

This brings us to the color red, which is guaranteed to draw in your viewers attention.  Often this is where the eyes are going to feel pulled to first, which is why most of the best copywriters will use the color read in their important headlines or to break up larger chunks of black text in their sales copy.

However, on your squeeze page, it is often better to use a slightly darker color of read for text only to GRAB your readers attention.  In most cases using this as a background color or using a red that’s too bright can be hard on the eyes and cause your visitors to lose interest and go somewhere else.  This is not what we want.

Here are just a few more that I’ll go over quickly, as they’re not as common, but it is important to know the effects that they can have on your squeeze page if you’re using these colors.

• Green is a color of growth, nature and money.  It is also a very calming color if used the right way.
• Yellow is a cheerful color.  This is the color we associate with the sun and therefor it is also very energetic by nature.
• Orange is also a very energetic color, one that some might feel is a bit flamboyant and loud, but not too over-powering.
• Purple is a color of nobility, traditionally used with kings and queens in the middle ages, hence it carries a touch of class with authority.

I could go on and on about the importance of color psychology when setting up your squeeze page, but I know that most of my readers are like me.  I’m always on the go and busy, so I don’t have time to be burdened with too much reading.

That’s why I’ve decided to break things down in to what I’ll call mini squeeze page lessons.  If you have a bit of time I strongly recommend that you go to Google, or your favorite search engine, and do some research on this topic.

In the meantime, I’m going to bring this to a close for now, but not to worry.  I’ll be back with more articles soon that will help you to continue increasing your optin conversions.

### ABOUT THE AUTHOR ###

Jeffrey S. Wyrick has been an internet marketer and professional web designer for nearly 10 years now.  In that time he’s helped many large companies launch very successful long and short term promotions.

Today he brings a very exclusive offer to you.  Sign up using the link below and get your 15 day free trial of the Easy Squeze Page Generator, which includes video training, templates, resources and weekly webinars done live to teach additional techniques and provide further support.

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