Posts Tagged ‘George Bush’
Content is Not King
It may be Queen, but it’s definitely not King and I will tell you why. I am extremely bored with hearing the virtues of content when all of the search engines put a lot of price on off-website influences. If content really were king and you had 10 sites that were all on the identical subject, well written and optimized, how would the search engines determine which website was most relevant? One of these sites is going to have to be 1st and one of those sites is going to own to be tenth. Well, Google found a solution for this and that is off-website influences, specifically link popularity – sites linking to your site. Each web site linking to you is a “vote” for your web site saying, “this site is concerning therefore and so.”
This off-web site influence is so robust that sites can rank very well for terms that don’t even exist in the site’s copy. If you search “miserable failure” on Google the #one website is Biography of President George Bush. If you search the copy on the homepage you may notice {that the} term “miserable failure” will not even exist on the page. If content is king how will a website rank #1 for a term that does not even exist on the page? Isn’t this telling us that content really isn’t king and that link popularity is really the reigning power?
I have a site that I put up for my mom’s book all regarding chastity, sex and relationships. The whole book is accessible to browse online either on html pages or pdfs. The content has relevancy and beautifully written. Is is #one for chastity in any of the search engines? No. Why? Because it lacks link popularity.
Content isn’t King and probably never will be. It definitely helps, but it will never provide you the load in search engines that link popularity does now.
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