Posts Tagged ‘Impressions’

First we need to be clear on what a mobile billboard is.I am positive that you know what traditional billboards are.Well mobile billboards are simply billboards on wheels.  But the main difference is it has many advantages that traditional billboards don’t have.  I know this first hand from my experience running my own mobile Billboards San Diego company.

Mobile billboards are advertisements placed on either a trailer or it can be seen like what our company uses with truck advertising San Diego.That is the advertisments on the sides of commercial trucks.

As previously stated, it has a lot of different benefits that are distinct from the usual outdoor media.  Those advantages are the very fact that it is mobile.With the normal billboard, a consumer could drive right by the sign and not even take a look.While the mobile billboard is with the consumer right there in traffic. 

So instead of going right by it, the mobile billboard passes right by the consumer.This advertisement is displayed boldly right at eye level.  This ensures that it catches the attention of the consumer forcing them to read the ad.

With a lot of the traditional ways of advertising becoming ineffective, this advertising medium can be of great benefit.It gets your ad more impressions to your consumers.Your ad has a higher likelihood of getting read because if a customer is in traffic, a nice catchy ad pretty much guarantees that you will get their attention.

This benefits your business greatly.  If your goal is more sales and a more branding type of ad campaign, this gets the job done.  Contrast that with advertising mediums such as TV or radio and you get more bang for your buck.  It is a medium that can’t be turned off or tuned out like TV or radio.  So your advertising dollar goes a long way especially with good mobile billboards rates.

So if you are in need of more creative advertising campaigns, mobile billboards may just be the trick.  With the many satisifed advertising clients using my truck advertising, this has proven to be the case time and time again.

What is a mobile billboard?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can see it in various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are there a lot of businesses using this type of advertising to get their message to the consumers?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First off, let’s talk about it’s expenses.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to regular billboards a consumer could just drive by it without noticing it.  But the way a mobile billboard displays it’s message, it is more effective.  And the way it does it is by being right in the consumer’s face.  You can’t just drive by it.  It is at eye level and with you in traffic

This is powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is one of the obstacles that TV and Radio face as traditional forms of advertising.  With the advent of Tivo and satellite radio, a consumer could practically live commercial free.

So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.

If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.  It screams for attention.  And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More customers and more leads are going to come based on this form of advertising. 

You are going to get exposure.You are practically ensured of having your ad read.What else could an advertiser want.

You can see that it is effective by the fact that many businesses are now using it to advertise.In 2004 by itself, there was more than $5.8 billion used on this type of advertising.  With all that money being spent, it must be working.

So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.