Posts Tagged ‘jv’

This is a coarse time to be in the advertising business. Online marketing is pushing it out of the way, folks are far too overstimulated, no one is spending and, of course, there’s that annoying recession to think about.  Those are the challenges Commission Blueprint 2 faces.

You may not have spotted, but this Google thing has become a big deal. The company itself is worth somewhere around two hundred bn. greenbacks, and its continuing to grow. You might also notice the company offers almost all of its services free. Thats because the majority of those things arent really its business.  

No, Google is in the advertising business, internet marketing style. What Google realized early on and profited enormously from is the fact that folks are on the lookout for stuff. Yes, I know this appears obvious, but give me a minute and I’ll explain.  

According to Commission Blueprint 2, there was a time when advertising was controlled by a few gigantic companies, spending millions of bucks on ad campaigns to reach thousands of people in the hopes that some share of those folks, hopefully a large one but probably a small one, would basically buy their products. Google wasnt really interested in those folks.  

Google realized that there were millions of companies, and if they could offer lots of companies lots of way to reach consumers for dimes, they could make a bunch of cash. Billions. And since they knew that there were plenty of folks looking for lots of things, they were in a position to dominate the advertising business. Online marketing wasnt born with them, but it probably did grow with them.  

This technique of connecting hungry patrons with prepared businesses really is a revolution in the advertising business. Online marketing means that you dont have to battle with other advertisers attempting to sift the great hordes of people that don’t need to listen to you to start with, trying to find that one individual who basically wants what you have.  

There are two sides of online marketing ; finding that hungry shopper, and building relationships. The hungry client part is the simple one. If someone is searching for a way to stop feline incontinence and you’ve a way to stop feline incontinence, then it should be plain that instead of roaring to the masses about what you have, you must be talking with the person who already wants what you have. The internet allows you do this, generally for pennies.  

The other aspect isn’t as obvious, although you virtually actually have seen it done in Commission Blueprint 2. That’s the conversation side of it. If you use Amazon, you have seen one of the masters of this at work. Amazon doesn’t just sell to you; they make an effort to get to know you, to supply things they think you might like, to listen to what youre asserting. They dont use an advertising business, internet marketing is what they use to get to the top.  

You can do this, too. And you need to do this too. You want to put a fence around your customers to stop them from wandering off, and to make certain youre giving them what they desire and need.  

If you are running an advertising business and need to survive all of the issues youre going to face, you want to be in the business of offering these new methods to clients, to show them the best way to find that hungry customer and keep them. You know what going to save your advertising business? Online marketing.

See also: Commission Blueprint 2 Review