Posts Tagged ‘Microsite’

We tend to see it a lot on the web. Companies displaying menu when menu of services and products. It’s a fine balance between showing as a “Jack of all, master of none”, and showing your company is versatile and comprehensive in what it can offer.

Microsites can be used to deal with this drawback to a bound extent.

What’s a Microsite?

A microsite is a website concentrated on a very specific product or service. They will vary in size from a single landing page, to several linked pages, to an interactive flash experience based mostly around that specific product or service. Which one is best for you may depend on your trade, audience and your product, however a microsite can facilitate to bring focus and relevancy to a particular product or service.

What are the advantages?

There are lots of reasons to contemplate siphoning off a number of your services and giving them their own site. In no explicit order, here are some points to think about:

Branding
A microsite offers you the chance to break aloof from your corporate complete, that may or may not be proscribing the growth of 1 of your product or services. For example, a bank may be launching a replacement account aimed at student savings.

Address the overcrowding issue
Offering web site guests too much choice and no obvious path through your site from initial landing to a call to action. Thus several times we see home pages which have yards and yards of text, telling the visitors 100 completely different messages. If it takes a visitor a while to seek out what they need, they can become pissed off and leave.

Delve into the details
With so several totally different merchandise and services on one website it might not be potential to go into too much detail on every one. A microsite offers the freedom to go into a lot of details, like specifications, history, press coverage etc.

Communicate along with your target market
Your audience are additional doubtless to retort if the web site seems relevant to them in terms of graphic design and also the tone of the copy.

Define you as a specialist
A microsite will help to ascertain you as an professional, which individuals will remember. Need to shop for pink envelopes? Then go to http://www.pinkenvelopes.com!

Highly targeted
When guests get to your website they will be presented with exactly what they wish without having to appear for it. The whole site will be geared towards a single decision to action. Terribly helpful for pay-per-click campaigns.

Search engines will such as you
A domain name with relevant keywords in it, and a website which is highly focussed around a explicit product or service can likely perform higher in the search engines

Leverage spam campaigns
A microsite will be created for mail campaigns as a landing purpose, specifically designed for the supply and reflecting the branding, design and tone of the printed piece to assist the transition from one media sort to another. It is then additionally potential to trace the performance of the campaign, by having a selected microsite with net statistics can offer a heap of valuable insight into the effectiveness of the campaign.

Product launches
They will be used for new product/service launches. It gives your product an identity of its own and sets it aside from everything you’ve got done within the past.

I said that these were in no explicit order, but I have saved the simplest for last, which ought to be self explanatory from the subsequent statistic:

“fifty% of visitors to any web site will solely study the house page, then leave”

If your homepage is totally relevant to them, contains enough key data and includes a noticeable decision to action, then you may bypass this widely accepted statistic.

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