Posts Tagged ‘Tivo’

There is a huge shift of advertising dollars going to another place for businesses large and small. I am not referring to doing some advertising on the internet.  What I am talking about is doing outdoor media advertising and more specifically truck advertising.

Outdoor media ads comes in many shapes and sizes, but one of the ways that is beginning to become more popular is using truck advertising.

Today a consumer has so many choices in regards to what they see and hear for advertising.  With the advent of Tivo and satellite radio, a consumer can easily switch off completely any of the traditional forms of advertising.

That is why a lot of businesses are looking for alternative forms of advertising. They are hungry for more avenues to reach the consumer.

But not only do they want more ways to reach consumers, they want it to be effective.

Mobile billboard advertising has that advantage. It gives the advertiser a great way to have their advertisement shown without getting turned off.  With the way the medium reaches the consumer you can understand why.

You have the businesses advertisement prominently displayed on a truckside or on a mobile billboard. Those are trucks made specifically to be a mobile billboard.

With their ad prominently displayed, and appearing to them in traffic. A consumer has no choice but to read it.  For an advertiser who wants maybe more brand recognition, this is a way to go.

Then when you put it side by side to other forms of media advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because when you think about it, your advertisment will be noticed by the consumer because of they way it is delivered. More often it is likely at rush hour, or when they get stuck in traffic. So the prospect is left with nothing but having to read it. With that in it’s favor their add can easily be shown.

When you understand how much is being spent on outdoor media, you realize a lot of businesses are taking advantage of its potential.  In 2004 alone, $5.8 billion dollars was spent.

So for a business looking to expand in other ways to get their ad message out to the consumer, using truckside advertising is something they ought to consider. 

Not the traditional, stationary mobile billboards people are used to.  But something that will be smack dab in the face of the consumer is definitely going to get the message across.

What is a mobile billboard?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can see it in various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are there a lot of businesses using this type of advertising to get their message to the consumers?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First off, let’s talk about it’s expenses.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to regular billboards a consumer could just drive by it without noticing it.  But the way a mobile billboard displays it’s message, it is more effective.  And the way it does it is by being right in the consumer’s face.  You can’t just drive by it.  It is at eye level and with you in traffic

This is powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is one of the obstacles that TV and Radio face as traditional forms of advertising.  With the advent of Tivo and satellite radio, a consumer could practically live commercial free.

So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.

If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.  It screams for attention.  And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More customers and more leads are going to come based on this form of advertising. 

You are going to get exposure.You are practically ensured of having your ad read.What else could an advertiser want.

You can see that it is effective by the fact that many businesses are now using it to advertise.In 2004 by itself, there was more than $5.8 billion used on this type of advertising.  With all that money being spent, it must be working.

So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.