Posts Tagged ‘website sales’
Is you making this mistake with your website?
It’s common to think that website marketing is all about increasing your website traffic or higher rankings in the search engines. It makes sense to me to ensure my website is converting before sending lots of traffic to it. That way the results will be impressive when the traffic is finally added.
The sad truth is many business owners believe traffic is everything on the internet. But it’s not their fault… there are enough people promising riches through website traffic. They just fail to mention that if your website doesn’t sell anything then all the traffic in the world won’t save you.
The real responsibility of your website
My philosophy is to build a relationship with visitors using your website. A big part of this is how you present your business through your website. But more importantly you need to start building a relationship by collecting their contact details.
A common conversion rate for websites is 1-2%. But by taking the time to create a relationship with them that figure will be a lot better. It’s similar to the band who has a one-hit wonder versus the band who turns out great albums year after year.
The danger of social media
With social media buzzwords flying around constantly now it’s important to remember what it’s all about. We have a lot of good ways to communicate with people around the world… and other useless ones as well. But in the end it’s all about building a relationship.
It doesn’t matter whether this relationship is built over email, or Twitter, or Facebook, or YouTube… or through mail, fax or phone. It’s still about the relationship and how you provide value through that relationship. In my opinion you should be using a wide variety of these media to connect with your prospects and clients.
What is the real objective of your website?
There is no absolute answer… there is no single social media website you should base your business on. That’s like having a store but not getting a phone. Intelligent business owners realize a phone is a useful tool for their business and that’s the same with social media.
So my message for you is to focus on the relationship you’re building with your website visitors no matter what media you’re using. By building a valuable relationship with your prospects (and clients) your sales will naturally increase. Because people prefer to purchase from those they know and trust.
How to implement this concept
Take a look at your website and decide whether you’re building a relationship or just simply stating what you do. Are you providing valuable information? Do you collect contact details to send them more information?
Building a relationship isn’t really difficult… just imagine what you’d do if the person was right in front of you and go from your gut. You’ll be amazed at the results.
Because it’s just another way to stand out and get attention.
